On July 16 we met for our workshop “How to write a project report?” and we discussed how important it is to set clear objectives and not to be afraid of changes. Writing or drafting often begins with research, but also means to formulate ideas and thoughts into strong arguments. It also includes many revisions before submitting the final report. Thus, we realized that project goals must be clearly defined and realistic. For that we briefly looked at two methods to evaluate goals or campaigns: S.M.A.R.T. goals (specific, measurable, attractive, realistic, time) and S.W.O.T. analysis (strength, weakness, opportunity, threads). We’ll probably discuss them further in an upcoming round table.